What Exactly Are SEO Tools? SEO tools provide data and alerts about your website’s overall health and success. They assist in identifying areas of opportunity and weaknesses or issues that may be impeding your ability to rank and earn visibility in the SERPs.
There are many free SEO tools available, whether you’re a beginner or a seasoned SEO pro. Google provides several useful ones, and software suites frequently offer free versions of some tools. Learn about some of the best free online SEO tools.There are many free SEO tools available, whether you’re a beginner or a seasoned SEO pro. Google provides several useful ones, and software suites frequently offer free versions of some tools. Learn about some of the best free online SEO tools.
Google Data Studio
Data Studio is an excellent free reporting tool that displays real-time data and historical comparisons.
“Blending sources can reveal valuable relationships between your data sets,” according to Google. The ability to create blended charts directly in Data Studio eliminates the need first to manipulate your data in other applications, saving you time and effort.”
Google Analytics
It is the most cost-effective (and free!) analytics tool for businesses of all sizes. Even if you’re new to SEO, you can use Google Analytics to easily demonstrate success — or failure — through evidence and data.
Google Search Console
You can:
- Submit a sitemap
- Request the indexation of a URL
- Test individual URLs to see how Googlebot interprets them
- Access information like clicks, impressions, CTR, and average positions of keywords
Google Keyword Planner
While more in-depth keyword research tools are available, knowing the level of competition and bid estimates from Google is useful. It’s also a tremendous high-level way to start brainstorming campaign ideas.
Google Keyword Planner is a keyword research tool that helps you choose the right keywords for your ad campaign.
Mozcast
Mozcast monitors both significant and minor changes to Google’s search algorithm.
With Google making hundreds of changes every year, staying up to date on the latest developments ensures you’re doing everything possible to achieve the best SERPs.
Yoast SEO
The Yoast SEO plugin makes it simple to optimize your WordPress site and identify content gaps. To begin, if WordPress powers your site, install and activate the Yoast plugin.
Ahrefs
This tool provides users with a taste of what Ahrefs’ complete tool can do and is ideal for people who want to investigate some industry keywords. Aside from the keywords, you can also see the top 50 questions about that keyword.
