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What are the benefits and drawbacks of SEO and SEM for startups?

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two different approaches to increasing a website’s visibility in  Search Engine Results Pages (SERPs). Both have their own benefits and drawbacks for startups. Benefits of SEO for startups: Cost-effective: SEO is generally a more cost-effective strategy than SEM, as it primarily involves making on-page changes to …

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What is difference between SEO and SEM?

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are both strategies used to improve a website’s visibility on search engines. However, they are not the same thing. SEO is a set of techniques and best practices that are used to optimize a website’s content and structure to improve its ranking in search engine results …

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