What are the benefits and drawbacks of SEO and SEM for startups?
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two different approaches to increasing a website’s visibility in Search Engine Results Pages (SERPs). Both have their own benefits and drawbacks for startups. Benefits of SEO for startups: Cost-effective: SEO is generally a more cost-effective strategy than SEM, as it primarily involves making on-page changes to …
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